SJ DREAMHACK WINTER
Motion Design
To get real gamers to choose SJ transport to DreamHack, we created a banner campaign for just real gamers. The campaign was shown only to those who have a computer with a gaming graphics card. The rest of the internet was met by a very regular supply campaign. Moreover, the language of our special banners was clearly addressed to the gaming community. GLHF!
Creative Director: Kalle Widgren
Copywriter: Lina Franzon
Art Director: Martin Baude
Art Director: Sofia Nordström
Project ledare: Per Olholt
Producent: Tobias Bergenwall
Production leader: Pernille Nylén
Production house: Bannerboy
Designer / Motion Design: Alexander Eriksson
Chef marketing and customer experience: Maria Höglund
Marketing Manger: Marie Schenning
Copywriter: Johannes Ivarsson
Art Director: Alexander Fredlund
PR: Louise Sallander
Client
Year
Nominates
SJ
2018
2 Nominates in Guldägget
